# Brand guide

Make it feel like Chain with the logos, palette, type, backgrounds, and words that shape the brand.

## Create with Chain

- [Logo usage](/brand/logo-usage/): Pick up the official files and give the Chain mark room to work.
- [Colors](/brand/colors/): Build your palette with Chain colors and two background tones.
- [Typography](/brand/typography/): Set the tone with three text styles and ready-to-copy CSS.
- [Background library](/brand/backgrounds/): Find a backdrop in the Mainnet collection.
- [Language and tone](/brand/language/): Write in the Chain voice with headline examples and copy starters.
- [Referral templates](/brand/referral-templates/): Make the examples your own for posts, newsletters, streams and graphics.

Start with the mark. Shape a page, graphic, or campaign around it. Use the downloads and examples below to bring Chain into articles, streams and referrals.

Use the supplied logo geometry, check text contrast at the finished size, and verify current product details before describing a feature, offer, payout or availability.