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Logo usage

Download Chain logo files and keep their shape, colors, contrast and space intact.

Use the supplied artwork. Keep the geometry, stripe order and proportions intact, and choose a version that stays clear against your background.

Choose the wordmark for the full name, the lettermark for the C, or the brand mark for the colored bars. The gallery compares flat color, black and full material treatments across those three shapes.

Colored bars and white lettering, without gradients or shadows. Use on a dark background.

Wordmark, flat colored bars and white lettering
Wordmark
Lettermark, flat colored bars and white lettering
Lettermark
Brand mark, flat colored bars and white lettering
Brand mark

Solid black artwork for a light background.

Wordmark, flat black treatment
Wordmark
Lettermark, flat black treatment
Lettermark
Brand mark, flat black treatment
Brand mark

Colored bars and metallic shading. Use on a dark background.

Full Chain.wtf wordmark with colored bars and metallic lettering
Wordmark
Chain C lettermark with colored bars and metallic shading
Lettermark
The four colored Chain bars without lettering
Brand mark

The original brand-book files. Choose white lettering for dark backgrounds or black lettering for light ones.

Colored stripes, white lettering Chain logo
Colored stripes, white lettering
Black wordmark Chain logo
Black wordmark

These are ready-to-use SVG and raster exports. Keep an untouched copy when preparing crops or layouts; editable design masters are not included.

Do: Use the original colored mark on a dark field.
Do: Use the original black mark on a light field.
Do: Leave clear space around the full mark.
Don't: Stretch the mark out of proportion.
Don't: Put the black mark on a dark field.
Don't: Crowd the mark with nearby words.
  1. Use the colored or white mark on a dark field, or the black mark on a light field.
  2. Resize evenly. Keep every letter readable and leave breathing room around the whole mark.
  3. Keep the red, yellow, cyan, blue stripe order and the supplied artwork’s colors.
  1. Stretch, skew, rotate, outline or recolor the mark.
  2. Place white lettering on a light field, or black lettering on a dark field.
  3. Crowd it with a headline, button or another mark.

For image placement and a quiet surface behind a logo, see Backgrounds.

The brand-book safe-space diagram illustrates breathing room around the compact mark. It does not establish a universal numeric clearance or minimum size for every version.